Strategy · Governance · Transformation
Digital IT Lead
I turn complex digital demand into governed, funded, vendor-aligned delivery. The technical depth to challenge the details, and the business ownership to protect the outcome.
Profile
I'm a Digital IT Lead based in Athens, Greece, operating at the intersection of digital strategy, enterprise governance, digital transformation, and hands-on technical execution.
At PUIG Derma, across APIVITA and URIAGE, I help govern a €1M+ digital portfolio covering roadmap priorities, CAPEX/OPEX visibility, vendor delivery, SAP Commerce Cloud dependencies, PIM/DAM, analytics, cybersecurity, AI opportunities, and cross-functional transformation.
My background started in software development (Laravel, Angular, Spring, AngularJS), which gives me a practical advantage in digital leadership: I can understand technical complexity without hiding behind it, and translate it into decisions business stakeholders can act on.
Before moving deeper into enterprise digital leadership, I co-founded and operated a company for seven years. That shaped how I work today: commercially aware, cost-conscious, outcome-driven, and comfortable owning ambiguity rather than waiting for perfect conditions.
My trajectory is toward Head / Director-level digital leadership: building functions, shaping roadmaps, aligning stakeholders, and making transformation executable.
Basic German, French & Spanish for greetings, small talk, and relationship-building in international environments.
What makes the profile different
I'm not a pure project manager, not a pure technologist, and not a pure business stakeholder.
I sit in the middle. Close enough to the business to understand priorities, close enough to technology to challenge delivery, close enough to finance to protect the budget, and close enough to people to keep alignment when complexity increases. That combination is where I create the most value.
“I bridge business ambition and technical reality — then turn both into delivery.”
Operating Method
Separate what stakeholders ask for from what the business actually needs.
Identify owners, vendors, platforms, dependencies, environments, risks, and decision points.
Create the roadmap, budget view, scope logic, escalation path, and delivery rhythm.
Connect business, IT, finance, legal, and external partners around one executable path, with clear ownership.
Challenge assumptions, control costs, unblock teams, and keep decisions connected to business value.
Core Expertise
Career
Signature strength
Enterprise digital work rarely fails on technology alone. It fails when shared platforms serve multiple brands, when ten functions each own one piece of the puzzle, and when scope, budget, environments, releases, and decisions have no single point of control.
That intersection is where I work: keeping business, IT, legal, finance, cybersecurity, analytics, SAP, PIM/DAM, content teams, and external vendors moving on one governed path, so leadership gets clear options instead of fragmented noise.
Founder-Operator Edge
Before enterprise digital leadership, I co-founded and ran THNM Group for around seven years, building and operating three business units from the ground up.
That experience is why I treat budgets like my own money, design services around what clients actually buy, and stay calm when conditions are ambiguous. When you've had to win the client, deliver the work, and cover the costs yourself, governance stops being theory.
Online tutoring on an educational subscription model. Recurring-revenue service design and retention economics.
Online booking and client acquisition for psychologists. Trust-sensitive UX and demand generation.
Digital agency covering marketing, implementation, automation, and web services. Client delivery under real commercial pressure.
Qualifications
Get in touch
Open to senior Digital / IT leadership conversations, transformation roles, advisory work, and selective consulting engagements where business, technology, vendors, and execution need to align.